Not Just Any Chili !
Not Just Any Ice Cream !
Gertie's Ice Cream
Together, As One Concept, They Simply Make Pure Business Sense
"...the combination works surprisingly well... a majority of customers sample both specialities."
- Chicago Tribune -
, businessman Joseph Yesutis fulfilled a life-long dream by purchasing the
Lindy's Chili Company and the Gertie's Ice Cream Company. This dream, however, did not include
putting the two concepts together. Only after analyzing the unique qualities of each business
did he conceive of his remarkable innovation.
Lindy's Chili was drawing huge lunch and
dinner crowds, but slowed in the evenings. On the other hand, Gertie's Ice Cream did
great business in the evenings when customers crowded in.
Additionally, there was seasonal factors that effected business. Cold Chicago winters
bolstered chili sales, while ice cream sales declined. And, of course, in the summer, ice
cream soared past chili sales.
A Brilliant Flash Of The Obvious
Combining the two companies into a single specialty food business initially drew many puzzled
Chili and ice cream?
Some people questioned Joe's judgment. But it really
made remarkable business sense. The two specialties in fact, kept business steady throughout
the day and throughout the year.
Even more remarkable, chili and ice cream proved to be
a delicious combination!
The new Lindy Gertie's customers discovered that a bowl of
the hot and spicy chili followed by a cool, refreshing ice cream was indeed a unusually
Hear What They're Saying About Lindy's Chili...